Typewriter with 2021 typed on the paper.

26 November 2020

5 marketing tactics you should be trying in 2021

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
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Guys, 2020 has been a rollercoaster. 

With Coronavirus, lockdowns, and all kinds of weird stuff going on. There has been a lot of change and a lot of uncertainty. 


I think a lot of us are feeling hopeful that 2021 is going to be a totally badass year. 

So, here are 5 marketing tactics to try in 2021 to help make it a truly awesome year for your business.

1. Be storytellers

Marketing is about telling stories.
Consumers want to make meaningful connections with brands, which you can achieve by telling stories. Your stories. 

Having a sense of purpose, a well-defined mission helps you build rapport with your customers.
Building a Story Brand tells us it is important to make your customer the hero in your story, you should be the guide. They are Luke and you are Yoda. 

Yoda. Do or do not GIF.

2. Create killer content

There are many types of content. But we can break them down into a few categories. 

Readable, watchable, and interactable.
We can often fall into the routine of only creating readable content, maybe occasionally creating some watchable content. But we should also not forget about intractable content. 

Readable

🦑Blogs

🦑Articles

🦑Think pieces 

🦑Social posts

 

Watchable

🦑Videos

🦑Podcasts

🦑Conferences

 

Interactable

🦑Quizzes

🦑Polls

🦑Surveys

🦑Contests

 

It can feel overwhelming, creating all this content. But try to repurpose as much as possible. 

If you write a blog, record it as a video for YouTube as well.
Then edit that video footage and use it as an Instagram story too.
Can you then break that content down even more and use it as a TikTok?
You can also create posts on your social media driving to the blog or video.

Maybe you could expand further on it and submit a talk to a conference on it?

Make your content awesome and make it work harder for you. 

3. Utilise influencers

When we talk about influencers people often think of big named celebrities who are crazy expensive.

Yes, Kim Kardashian may charge $500,000 for an Instagram post but there are much more affordable options, like micro-influencers. 

Kim Kardashian making it rain in 2021.

Micro-influencers also boast a much higher conversion rate. So you make 💲💲💲 while spending 💲.

A real person talking honestly about your brand and products is a really effective marketing tactic you should be trying in 2021.  It is authentic, and people respond to that. 

4.Get technical

Technology is your friend and you need to embrace it as part of your marketing strategy.
There are a number of ways to do this.

Email automation

You can set up email automation, for example, an email indoctrination campaign. 

When people sign up for your newsletter they can receive an automated email sequence welcoming them and explaining what you are about. 

 

Chatbots

Chatbots use AI to help your customers by answering their questions or helping them complete actions. Chatbots have really become much more sophisticated recently, having far surpassed their previous clunky versions.

Pixels

Marketing pixels are snippets of code that help you gather important information about your website visitors. You can then target them with relevant ads. Did they go on your site and add things to their shopping cart and abandon it? Show them an ad for a 10% discount if they check out today. 

 

5. Use data to inform your creative

You know that quote “Half the money I spend on adverting is wasted; the trouble is I don’t know which half.”

Yeah, that’s bullshit. It was said by John Wanamaker who died in 1922. 

If you aren’t using data to inform your marketing… you really freaking should be. Make that your top priority in 2021. 

 

If you need some help finding the right marketing tactics and developing a strategy for 2021, get in touch.
We’re ready to help you out.