We’re a digital marketing agency in Cornwall, but we’re experienced with working on global projects. Geography ain’t no thing! We love working with technology companies and helping their businesses grow through their marketing. We provide solutions that help you achieve your business goals and keep being awesome! Winner! 🏆 We want to take the mystery out of marketing and keep it stress-free while we say no to vanilla!.
Digital marketing strategy
We can create a totally badass digital marketing strategy that will help you smash your goals. Whether you’re a startup, scale-up, or enterprise organisation, we’ve got you.
We will find the right digital marketing tactics that make sense for your business.
First, we’ll explore who you are and what makes you special, helping you find your voice.
Then we’ll discover who your target audience is and how best to reach them.
Once the project discovery is complete, we can work on creating a killer marketing strategy that will help your business level up. 🙌
As part of our data-driven marketing approach, we’ll set marketing objectives as part of your digital marketing strategy. These will help us measure our success, and inform us when we need to pivot our plans. Ensuring you stay 100% badass!
Account-Based Marketing (ABM) is where we hyper-focus on your target clients and create personalised campaigns for them, based on their individual needs.
This goes beyond lead generation, this is all about approaching people you’ve identified as awesome.
For ABM to really work, we need to collaborate closely with your sales department and thoroughly research your targets pain points. Expect a shorter sales cycle and a higher conversion rate! 💪
Personalisation is like a digital marketing superpower!
When we get personal, we’re helping your audience have a more meaningful connection.
It helps them feel seen and understood.
Incorporating it into your digital marketing can increase your ROI (return on investment).
You can incorporate personalisation in your Google Ads, Facebook ads, emails, rewards and incentives, and more!
But we also need to be sensitive to the user and make sure we’re not personalising just because we can. Is there a good business case for this personalisation?
Want to know more about how personalisation can help your digital marketing strategy?
Website project management
We freaking love website project management. 💜
We’ve worked on a lot of builds and know how to collaborate with the development team to make your digital dreams come true!
Having a website is arguably one of the most important parts of your digital marketing strategy. It’s the hub of all your activities and honestly, it needs to be shit hot.
If you’ve not built a website before, you might not know what you need / want.
We can help!
We’ll take the headache out of the process for you, and work with the development team to make a totally badass website that converts!
🦑We know a number of awesome development agencies and can help you find the right team for your project
🦑We can handle the comms with the development team, so you can focus on running your business
🦑We can translate all that techie talk so you understand the options available
🦑We know how to keep a project on track and on time
🦑We have a laser-focus for spotting website bugs which comes in handy during the build
🦑We will make sure your website is optimised for search engines, so people can find it
🦑We can also create a killer launch strategy for you
We really geek out over a good website, and yours will be in very safe hands with us.
Kraken Marketing is 🔥 From SEO, PPC, Content and a thorough digital marketing strategy built based on results. Not only did Kraken help lead and implement, we learnt from them every step of the way.