We want to help you shine! – and make the big bucks! 

We Want to help you

We will help you define your brand identity, working out who you really are and why your customers need you. 

We are all about forging a transparent, collaborative, and integrated partnership with you! 

*Does awkward finger guns*

Its time to take a data-driven approach to your marketing and level up your business. 


Say no to vanilla!

How do you want to work?

We can be your only marketing resource 

We can coach your badass marketers

We can supplement your existing team

Social media

⚡Social media strategy

⚡ Social media training

⚡ Social media for startups

⚡ Creating conversations

⚡ Channel management

⚡ Community management

⚡ Research and insights

⚡ Lead generation

⚡ Social content

⚡ Influencer marketing

⚡ Social ABM

⚡ Monitoring, measuring, and reporting

Content marketing

📝Content marketing strategy


📝Creative concept


📝 Lead generation

📝 E-books

📝 PDF downloads

📝 Blogs

📝 Web copy

📝 Editorial planning


🔍SEO strategy

🔍SEO audits

🔍eCommerce SEO

🔍Keyword research

🔍SEO for startups


🔍Link building


✅A/B testing

✅User journey

✅Conversion funnels

✅Heat mapping


Digital marketing

🦑Digital strategy

🦑Customer journey mapping



🦑Website build support

Other badass stuff

?Agile coaching for marketing teams


?Presentation skills

?Speech writing


?Conference planning

Fiona from Yellow Dot Women 


“When I first started Yellow Dot Women I had lots of ideas. I had already worked on a brand, identified my client group and found a voice.  Now all I had to do was put it into action – which is apparently easier said than done.  

Lyssa at Kraken Marketing coached me through the essentials.  She listened until she understood the brand and then she set to work.  She filled in the gaps in my knowledge, taught me how to write with SEO in mind and demystified WordPress. In short, she walked me through all the marketing basics and then beyond. “