Content marketing is a really fun part of your marketing strategy. It’s the perfect opportunity for you to connect with your audience while talking about things you love! 💜 Creating content that answers your customer questions will gain you more relevant traffic and give you a higher chance of conversion.
Content marketing strategy
We freaking love to create a killer content marketing strategy for our clients. 🙌
Through content marketing, you’re delivering value for free to potential customers and driving them to your website. It’s a great way to reach your target audience, but only if you take a strategic approach.
We can help you create and implement an effective content marketing strategy.
Storytelling is really important in content marketing. People buy through stories.
Taking a narrative approach to communication is all about making your audience feel something, and hoping that inspires them to take action.
It can be hard to know how to adopt storytelling in your marketing strategy and even harder to do it in an authentic way. We can help you out with that.
Creating killer content isn’t enough, it also needs promotion.
This isn’t Field of Dreams, unfortunately, cos I would love to be playing baseball with some ghosts. 👻
It’s important to pick the right tactics that suit your content and your brand. We can help you promote your content in an engaging way that will attract your target audience.
No content marketing strategy is complete without lead generation.
Lead generation is the process of attracting strangers and getting them to indicate their interest in your product or services.
You need to be bringing in leads if you want to convert people into customers.
There are a lot of different ways to create leads, and it can be hard to know where to start. We can help you find the right lead generation techniques for your business.
Ebooks provide an excellent opportunity to get really geeky with your content.
Show your audience that you’re experts who really know your shit. Talk at length about stuff that really excited you and is interesting.
By creating ebooks as part of your content marketing strategy will make you look credible and gives your target customer a chance to get to know you better.
We’ve created a number of Ebooks and PDF downloads for our clients and can help you make a totally badass one too.
Blogs are probably the first thing that springs to your mind when you talk about content marketing, and with good reason! They help create leads, they’re SEO gold, they magnify your brand, and they showcase who you are!
They show people why you exist and why they should care. Blogs are also a great opportunity for you to have some fun and talk about things you care about.
We love writing blogs. We love writing blogs that are enjoyable to read and optimised for search! 🔎
Your web copy needs to show who you are as a brand. It’s a chance for you to share who you are, once you’ve found your voice.
Effective web copy is a really important part of your content marketing strategy. It needs to explain who you are and what the benefits of your product or service are.
It also needs to be keyword rich and optimised for search.
It can be a difficult balance, writing engaging web copy that has also considered SEO and CRO – but we freaking love it.
Knowing when to post what is just as important as the quality of your content.
That’s why editorial planning shouldn’t be forgotten from your content marketing strategy.
It can seem a bit daunting when you think of all the moving parts you need to orchestrate, but we can help you get to grips with your editorial content. 😀